About P.W. LaRue Co.
A local Chicago craftsman, and close friend of mine, approached me this year with the idea of launching on online storefront for his handmade leather and canvas goods. Excited at the prospect of a design/dev project so removed from the products we sell at SteelSeries, I set off to build him an e-commerce site worthy enough to represent his beautiful products.
For product pages, we wanted to put all the emphasis on the product itself and keep the design as clean and minimal as possible. Each color variant actually has it's own page, but is still accessible from its siblings.